Who We Are

Srijanam Saundaryena Alokaya was born on 6th April 2025 with the dream of redefining ethnic fashion for the modern world. Rooted in India’s timeless traditions yet evolving with today’s aesthetics, the brand brings together handcrafted embroidery, luxurious fabrics, and contemporary silhouettes.

Our collections are a tribute to the artisans who weave heritage into every thread, while ensuring every piece resonates with today’s men and women who seek comfort, elegance, and individuality. We believe that fashion is not just clothing—it is a creation (Srijanam) that reflects beauty (Saundaryena) and spreads light (Alokaya) in everyday life.

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Our Promise

To revive traditional artistry and Indian hand embroidery, blending it with modern design sensibilities, to create timeless ethnic wear that celebrates individuality, craftsmanship, and elegance for both men and women.

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Shaping Tomorrow

To become a global name in ethnic fashion that stands for heritage, sustainability, and innovation, while empowering artisans, promoting conscious fashion, and inspiring people to embrace the beauty of tradition with a modern spirit.

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Let customers speak for us

from 210 reviews

Beautiful anarkali set and the colour and fabric quality is sooo good 😍😍

Vibhuti Poddar
Viraasat Anarkali
Viraasat Anarkali

Perfect fit and design is just amazing 😍😍

Niharika
Noorie Dress
Noorie Dress

The length of this anarkali is just perfect for me as I don't get full length in other brands 🥰🥰

Diya Karnawat
Noor Anarkali
Noor Anarkali

Amazing quality and design is sooo good 🥰🥰

Prekshi Bairathi
Gulnaar Anarkali
Gulnaar Anarkali

Fit is perfect and fabric quality is just amazing 🤩🤩

Riya Singh
Zeenaya Kurta Set
Zeenaya Kurta Set

This design is just perfect❤️

Malvika Nowlakha
Viraasat Anarkali
Viraasat Anarkali

Perfect fit and quality 🥰🥰

Avni Batra
Saanvi Sharara Set
Saanvi Sharara Set

Colour is really good and the stitching quality is just amazing 😍😍

Pranjal Acharya
Saanvi Sharara Set
Saanvi Sharara Set

The fabric is sooo good and it is sooo comfortable 🥰🥰

Swadha
Noorie Dress
Noorie Dress

Loved the design, detailing, fabric and stitching quality 😍😍

Gouravi Pathak
Noor Anarkali
Noor Anarkali

Loved the hand detailing and neckline design and plus the fit is just perfect 🥰🥰

Khushi Somani
Nazakat Anarkali
Nazakat Anarkali

Perfect colour for summers and quality is very nice ☺️☺️

Purva Paliwal
Gulnaar Anarkali
Gulnaar Anarkali

Nice colour and fit is perfect 🥰🥰

Anuradha Godara
Zeenaya Kurta Set
Zeenaya Kurta Set

Loved the hand detailing that you have done and the fabric quality is really good 😍😍

Kashvee Badaya
Viraasat Anarkali
Viraasat Anarkali

Nice quality and colour looks really good 🥰🥰

Vanshika Jain
Saanvi Sharara Set
Saanvi Sharara Set

Shop By Collection

  • Dresses

    Dresses

    Flowy tiers, delicate embroidery, and a soft fabric base make these dresses...

    Dresses

  • Kurtas

    Kurtas

    Lightweight, airy, and made for ease, this kurta is perfect for daily...

    Kurtas

  • Anarkalis

    Anarkalis

    Crafted in breathable fabrics with timeless silhouettes, our Anarkalis bring together tradition...

    Anarkalis

  • Sharara Sets

    Sharara Sets

    Lightweight, breathable, and crafted for ease, our sharara set brings comfort without...

    Sharara Sets

  • Kurta Sets

    Kurta Sets

    Stay comfortable without compromising on style. This kurta set is made with...

    Kurta Sets

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